A few years ago, if you were a streamer, you were on Twitch. Outside of a few content creators, everyone who wanted to be a streamer went over to Twitch to make an account. It was the most only viable option.
Unfortunately, over the last year, the steaming landscape has had some massive changes. Twitch still remains the largest streaming platform, but they are losing some of their biggest creators as they are signing deals with other platforms like YouTube, Facebook gaming, Mixer, and Caffeine. It has to make you wonder why? Why are they leaving to go elsewhere if Twitch is what got them to where they are today.
Tyler “Ninja” Blevins was the first big steamers to sign an exclusive contract with a competitor. He was the most recognizable streamer. He had appeared on talk shows, partnered with the NFL for a commercial, and played Celebrities like Drake and even hosted tournaments. In the months of him making a move, he spoke at length about his reason for leaving Twitch. Blevins, “I left for less than 48 hours and lost 40,000 subscribers on Twitch. I’ll be back today grinding again.” It shows the crazy struggle that there is over a streaming job.
Whenever a steamer announces their move to a new platform, all the fans keep asking the same question. Most of them suggest that streamers will lose viewers or question what amount of money would keep them in a platform. It has been evident for Blevins as he has had a significant decrease in average viewers since he moved to Mixer. Of course, he didn’t leave Twitch to make less; that is why he signed an exclusive deal with Mixer, and most of the time, there is a financial compensation side of those talks.
As a streamer, you don’t just get to go on “vacation” because streaming is your life. It’s how you make your money. But being able to sign an exclusive deal helps with you being able to get out and do something a few days without having to make a massive sacrifice in your personal time.
With people moving to new sites, I think it truly just opens up the landscape and allows for new streamers to come in and attract subscribers to what they are doing. It will make it easier to learn the process and how to make things move forward.
Change in a streaming platform can be useful for the creators, and moving to a new platform gives them a better understanding of what the loyal fan base is. With some many competing platforms, new streamer gets to figure out whats platform is best for them and start from there.