Investing in the stock market has become one of the hottest topics in the financial world today. With stock brokers reducing their commissions to zero, this industry has become one of the most competitive around.
This is no longer your parent’s stock market where you had to pay at least $20 in commission to take a trade, which now allows the small players a chance to try their hand at the financial markets. Now that price is no longer a factor in deciding which broker to choose, stock brokers now have to find ways to add value through their platforms and promotions. With a longstanding presence in the market, E-Trade has positioned itself as a top competitor in the search for market share. Let’s take a look at the benefits of using E-Trade to see if this broker is the right choice for you.
With zero commissions and no minimum balance required to open an account, E-Trade has eliminated all of the barriers to entry for traders with small accounts. E-Trade also offers promotions for new customers including cash credits for deposits that range from $100 to $2,500. They also offer competitive options trading fees at $.65 per contract with potential discounts available based on volume. E-Trade also offers a wide array of investment products to the everyday trader including stocks, bonds, ETFs, Options, and futures. For the long-term investor, E-Trade offers over 4,000 mutual funds that you can invest in without the hassle of paying transaction fees.
Another key feature for active traders is market data, which provides live quotes for all of the tickers in the stock market. Many brokers charge for this data on a subscription basis, but E-Trade provides it for free, which only adds to the incentive for small traders to sign up with E-Trade. E trade also offers all of their platforms to customers free of charge, including E-Trade Web, E-Trade Pro, and Power E-Trade. The same holds true for E-Trade’s mobile apps including E-Trade Mobile and Power E-Trade, both of which are available on the iOS and Android platforms. With all of these features at your fingertips, there’s no reason not to add E-Trade to your list of possible brokers.